Elizabeth Pritchard

CEO & Founder - White Rock Data Solutions Former Head of GTM - Crux Informatics

Elizabeth is Founder of White Rock Data Solutions LLC a consulting firm providing innovative solutions for managing and commercializing data. 

In 1996, Elizabeth joined Goldman Sachs and held leadership roles across Sales and Trading, Compliance, Middle Office and Treasury for nearly two decades, delivering impact through people, process, data and technology innovations. Elizabeth developed the strategy for and built the first Supervisory Control Function on Wall Street. As Managing Director of the Global Market Data Services team, Elizabeth adopted new data sources and applied data science to vendor content and usage to drive expense efficiencies and developed the firm’s strategy for a centralized data cloud for external content.  In particular, Elizabeth particularly enjoyed working with the Strategists to ensure their needs for leading edge data products and services were met. Elizabeth collaborated with data vendors and principal investing in strategic deals. 

In 2015, Elizabeth joined AIG as Chief Operating Officer, Science. She was responsible for improving business outcomes in customer experience, underwriting, fraud detection and claims management through application of business analysis and data science techniques. In 2017, Elizabeth became a founding executive at Crux Informatics, a startup reinventing data delivery in finance.  While there, Elizabeth was responsible for Marketing, Sales, and Supplier Partnerships.

Elizabeth holds a Bachelor of Science in Industrial Engineering from Northwestern University, Master of Science in Industrial Engineering and MBA from Columbia University.